ABOUT US
Our mission
Helping people feel confident in what they wear through AI, community, and personal style.
At PRYZM, we believe getting dressed should feel exciting – not overwhelming. We’re building an intelligent fashion platform that comes artificial intelligence, digital wardrobe management, and real community feedback to make everyday style decisions easier, smarter, and more enjoyable.
Our Story
PRYZM started with a simple observation: Most people wear only a small percentage of the clothes they already own – not because they need more clothing, but because choosing what to wear every day can be surprisingly difficult.
We built PRYZM to solve that problem. What began as an AI-powered wardrobe assistant has evolved into a social platform where users can organize their closet, generate personalized outfit recommendations, participate in Outfit Battles, and receive real-time feedback from friends and the community.
Out goal is to help people spend less time deciding what to wear and more time feeling confident in their choices.
Building the future of personal style
PRYZM is more than an AI outfit generator.
We’re building a platform where intelligent wardrobe management meets authentic community engagement.
Users can organize their wardrobe, receive personalized outfit recommendations, participate in outfit battles, discover inspiration from other users, and build confidence through real feedback – all within one connected experience.
As we continue to grow, our vision is to become the everyday destinatin for personal style, combining artificial intelligence, fashion, and community into one seamless platform.
Behind the name
The name PRYZM is inspired by the way a prism transforms light into its full spectrum – revealing possibilities that aren’t immediately visible.
That idea reflects our vision for personal style.
Just as a prism uncovers the colors within light, PRYZM helps users discover new possibilities within the wardrobe they already own. By combining artificial intelligence with community-driven inspiration, we help people see their closet in an entirely new way.
For co-founder David Balken, the name also carries personal significance. Having experienced color vision challenges within his own family, he recognized how color, coordination, and confidence influence the way people choose what to wear. That experience helped inspire PRYZM’s mission of bringing greater clarity and confidence to personal style.
Meet the founders
David co-founded PRYZM with the vision of using technology to simplify everyday style decisions. Inspired by the idea that most people already own everything they need, he helped create a platform that combines artificial intelligence with community-driven fashion to make getting dressed more intuitive, personalized, and enjoyable.
Richard co-founded PRYZM with a passion of building innovative consumer technology that brings people together. He works closely on product vision and growth strategy, helping shape PRYZM into a platform where artificial intelligence and social interaction create a more engaging fashion experience.