Our Mission
PRYZM.
Our mission is to bring clarity to personal style by turning a cluttered wardrobe into a smart, personalized system.
PRYZM was created to help people make better use of the clothes they already own. Most people wear only a small portion of their wardrobe regularly, while the rest sits unused simply because putting together outfits takes time and effort. PRYZM solves this problem by using artificial intelligence to help users organize their closet, generate outfits, and simplify everyday decisions about what to wear.
Behind the Name
The name PRYZM is inspired by the way a prism reveals the full spectrum of light. For founder Mike Horn, the idea carries a more personal meaning. Having experienced early color vision challenges, he became especially aware of how color, contrast, and coordination influence what people choose to wear. PRYZM reflects the idea of bringing clarity and structure to something that can often feel overwhelming — a wardrobe full of choices. By combining artificial intelligence with personal style, PRYZM helps users see new possibilities within the clothes they already own.
Meet the founders
The name PRYZM is inspired by the way a prism reveals the full spectrum of light.
For Co-Founder Mike Horn, the idea carries a more personal meaning. Having experienced early color vision challenges, he became especially aware of how color, contrast, and coordination influence what people choose to wear.
PRYZM reflects the idea of bringing clarity and structure to something that can often feel overwhelming a wardrobe full of choices.
By combining artificial intelligence with personal style, PRYZM helps users see new possibilities within the clothes they already own.
David Balken
Co-Founder
Mike Horn
Co-Founder
Richard Giglio
Co-Founder